THE DISTRIBUTION CHAIN

We strive to provide absolutely superior products, at a greater value for your money, than anywhere else. This is why we have chosen to opt out of the regular distribution chain, with which you are probably very familiar.

Normally, an LED lighting manufacturer will have to sell its products to the distributor. The distributor then resells to a physical retailer or online-shop, who then finally sells the product to you – the consumer. When you buy a product at the store, it will already have been bought and sold several times before, adding more and more profit margin with each step. A profit margin that you as the consumer will need to pay for in the end.

We want to change this. Therefore, you will not be able to find our products in any other store. You can only buy our products right here, on our very own official website. When you buy one of our products, you are purchasing it directly from us. There is no additional cost added from the steps in the distribution and retail supply chain.